Officially opened on 4 June, Sloane Place is a 27-bedroom boutique hotel, café-bar and restaurant adjoining The Sloane Club in Chelsea, London.

Hospitality interior design studio, JSJ Design were hired by Queensway, who acquired The Sloane Club in 2017. The large five-storey red-brick Victorian building has been remodelled and divided to create a separate venture. Work on project began in February 2018.

From underused to fully utilised

From the original building, around 30 bedrooms were reallocated to the hotel, alongside smaller under-utilised meeting rooms. Led by JSJ Design, the space was remodelled, renovated and refurbished, creating 15 bedrooms with en-suite bathrooms, 13 luxury suites, a multi-functional café-bar-restaurant and lower ground floor bar.

The 50-seat café-bar required extensive structural works to open up the space, making it more accessible for guests and local clientele alike. The interior design scheme combines bold teals, timber panelling, glass and brass, maximising light and space.


Designer, Simeon Thompson was required to maximise the space and create an inviting modern scheme reflecting the locality. He said:“The concept for the café-bar evolved to become a venue in its own right, with short backed seats and clever use of colour, soft eclectic furniture to create an open, sociable space. In the décor, we’ve combined hints of luxury, with elements of nature in a nod to Chelsea past and present.”

All-day dwelling experience

With the combination of informal décor and an all-day dining menu courtesy of Executive Chef Bernhard Mayer (formerly The Savoy, Four Seasons Park Lane Hotel), guests and patrons are encouraged to relax and extend their stay.

Food is also served in the lower ground floor cocktail bar, plans for which were confirmed part-way into the initial project. With an evolving concept, it’s a light, bright space for guests to relax and enjoy an all-day dwelling experience.

Seating up to 50 guests, the cocktail bar acts as a continuation of the ground floor café-bar with elements of the décor following through but with added opulence. The stunning high-gloss fluted timber panelled bar is copper topped and backed with antiqued mirrors. The bar also boastsdentils and a vaulted dining area with faceted-glass hanging pendant lighting.

The interior décor and evolution of the Sloane Place brand work together harmoniously. Hand-drawn Broom bush designs featuring within the décor across the three main areas and in the new logo. This is a nod to the heritage of the area; for centuries the Broom bush grew in abundance on site and features at the top of the Kensington and Chelsea coat of arms.

New hotel rooms and suites

The hotel bedrooms fall into three categories: Cosy (14-17 sqm), Classic (18 sqm) and Suite (38 sqm). All boast en-suite bathrooms, comfortable Hypnos beds, WiFi, mini kettles and Nespresso machines and a small writing desk.

Bedroom décor consists of warm grey timber panelling to evoke a sense of warmth and comfort, complimented by luxury statement blue and yellow fabrics. All furniture items are bespoke, with high gloss light-reflecting surfaces, designed to make the best use of space.

Overall the design, décor and concept promise a luxury venue for guests and the general public to feel welcome to enjoy from day to night.

For more information visit www.jsj-design.co.uk or www.sloaneplace.com.