The London Cabaret Club offers a sophisticated entertainment environment, combining high-end dining with exciting live cabaret production.
During the Covid-19 pandemic, we worked with the in-house team to help promote London Cabaret Club’s #ExquisiteNightIn. It was a unique fundraising concept born through lockdown, encouraging people to tune in on a Friday night in May to watch the live stream of the Exquisite Show. Viewers were encouraged to make a donation to the fundraiser, supporting cast and crew not eligible for the government furlough scheme.
As well as managing the club’s social media channels in the week leading up to and during the event, we also managed a quick-turnaround influencer outreach campaign. Collaborating with more than 30 influencers who shared content in-feed and on Stories, the club had more than 110 influencer Story mentions on the evening of the stream.
The London Cabaret Club gained 1000 new YouTube subscribers and raised £thousands – offering a much needed lifeline for freelance performers.